it doesn’t take a ph.d. in bushcraft to be ready.

Every home should have a 72-hour bag. We've curated essentials like food, water purification, solar charger for your devices, first aid supplies, survival tools and more. Plus, we send it all in a rugged backpack large enough to store your personal items.

Protect your pets. Be equipped when you have a pet emergency, at home or away. Trust us to provide essentials for the 4-legged members of your family. Prep thoroughly.

Every home should have this book. Easy-to-follow, checklists for the everyday person preparing to survive inflation, grid down, severe weather, disease, natural disasters, unrest and many other types of crisis.

A must-have book for anyone selecting a career or switching to a new career. Explore which of 150+ fields will fall to AI, remain human, or transition to blend of the two. Stay employable.